Just a week removed from the NCAA's March 12 decision to cancel its postseason tournament in the wake of the ongoing coronavirus pandemic, the presumptive top draft pick opened shoe-deal talks with multiple brands. She’s one of the best, most exciting and well-known women college athletes in the country. I also reached out to Nike, but they did not respond] “So you’re looking at $75,000 just from a day of sales for an elite player like that. ', "And I feel like a lot of individuals would want to buy that shoe and wear that shoe. ", "Obviously going to an Oregon school and coming from Nike and knowing Phil Knight and just knowing everyone on the Nike side [factored into the decision]," she told ESPN's Rachel Nichols in a video conversation. “And the answer I got back is that there could be a wide range of income possibilities, depending on a lot of factors, but there was sort of a consensus that student-athletes like [Ionescu] should be able to make $2,000 to $5,000 a month just from social media alone. In November, Nike made the rare decision to release a women's NCAA jersey in unisex sizing, launching green-and-yellow-accented No. Ionescu noted she was hoping to secure a signature shoe from whichever brand she signed with: "I think before this all happened, I never thought about it because I didn't think it was even a possibility because women don't usually have signature shoes. As negotiations continued through March and into April, the 22-year-old Ionescu secured offers worth multiple times her expected WNBA salary, according to industry sources. How much money could Sabrina Ionescu make right now? Ionescu said it was a tough decision, but it's one she is most comfortable with, despite counting Curry as her "favorite player ever since he entered the league and being with the Warriors. Our biggest questions for 2021 WNBA season, How Steph Curry, Russell Wilson and other sports stars celebrated Halloween. “I actually think women have the most to gain from this NIL legislation,” Darvin said. Per Sports Illustrated's Kellen Becoats, no current WNBA player has a signature shoe.

The deal is … Elena Delle Donne most recently helped inspire Nike's new Flyease sneaker last year, a universal strap-affixed shoe designed with athletes with disabilities in mind, in honor of her sister Lizzie Delle Donne, but it isn't technically regarded as a true signature shoe. Dosh agrees with Darvin that apparel companies could do a better job of anticipating the demand created by women athletes.

And so I think now taking kind of two weeks, fast forward what I had thought before starting this, I do think a shoe would be really cool or like a clothing line or something, which would be awesome, and would be kind of beyond belief just because I'm so used to buying other people's shoes, and kind of looking up to them. While Ionescu has since hired agency WME to handle additional marketing endorsement deals, such as her new deal with headphone company Beats By Dre, she has navigated the shoe talks on her own, discussing plans and potential campaigns with brands over a series of video conferences and telephone calls in the past month. She has arguably been the face of college basketball for the past three seasons. There is also renewed optimism for a resurgence in WNBA interest as the league begins a new collective bargaining agreement that not only drastically increases player compensation but also outlines health, wellness and logistical benefits and upgrades for its members. Financial terms were not disclosed. Over the years, her friendship with Bryant grew, as she also developed a mentoring relationship with his daughter Gianna and her fellow Mamba youth basketball teammates, working out at the Mamba Sports Academy with the teenage team that Bryant and fellow parents led. California passed a bill, but the pending legislation in Florida, Illinois, Pennsylvania and elsewhere looks slightly different, and federal legislation could override everything. The league is also committing more to marketing players and highlighting their personalities across social media, even launching dedicated accounts such as @WNBAkicks. Darvin is an assistant professor of sport management at SUNY Cortland. But right now, you’re not seeing the same investments being made on the women’s side as on the men’s side. Sparks' Chiney and Nneka Ogwumike volunteered as poll workers in Houston today , Ionescu underwent a 'minor ankle procedure' to remove a loose bone chip.

Ionescu’s Oregon jersey sold out in a day, after all, and most schools don’t produce women’s basketball jerseys. Going off of the NBA model, roughly 45 percent of that would go to the player. "I do think a shoe would be really cool, or like a clothing line or something. She would have opportunities that are more in the endorsement space and elsewhere.”. Dosh is a sports business contributor for Forbes, and works as a consultant to athletic departments. “I know this is picking up even more now that Twitter is streaming some of those games, but great players go from playing in conference championships, which are highly televised, and the NCAA tournament, which is highly televised, and players become household names, even for a few weeks at the very least.

“So some of the old stereotypes and the old barriers that women face in this industry just continue, right? Then things took an extremely silly turn. The advantage of social media is that athletes can control everything about the business, no middlemen necessary. The $75 replica jerseys sold out online in less than an hour and have been reselling for twice as much ever since. The reigning NCAA national player of the year and the WNBA's No. Undoubtedly, once current NCAA policy changes — either internally, or by legislative force — football and basketball players will be able to earn significant sums of money. A former college basketball player herself, Darvin studies gender equity in college athletics. Darvin thinks apparel companies are part of that problem. And then you have professional softball, which isn’t televised the same way.”. It would be awesome and beyond belief, just because I'm so used to buying other people's shoes and looking up to them.
1 pick in the 2020 WNBA draft by the New York Liberty, Sabrina Ionescu is now one of the key faces of Nike Basketball.

On Friday, Ionescu signed an exclusive multi-year marketing deal with Nike: Breaking: Sabrina Ionescu signs with Nike @brkicks https://t.co/JamW9RxQGT. How much they can make from jersey sales, however, depends on what sort of inventory is produced. Soccer match ruined when AI-controlled camera mistakes ref’s bald head for ball, Dorktown: The 2019 Nationals did something in three straight games that’s barely ever been done in two, A three-day, head-spinning fiesta of extra-base hits, The time an innocent rule change reduced an soccer match to chaos.

And how much does changing NIL rules benefit or impact them? Having that reciprocated would be awesome. Women’s college athletes arguably have the most to gain by getting their name, image, and likeness rights back. The reigning NCAA national player of the year and the WNBA's No. (2:17). So I would definitely guess that some athletes could make more than $50,000, and make more in college than they might from their pro careers.”. Throughout her career at Oregon, Ionescu wore a variety of Nike models, namely low-top sneakers from Kobe Bryant's line or the Hyperdunk series. And so kind of having that reciprocated would be awesome.". They could have speaking engagements, have sponsorship deals (local or national), sell autographs, give clinics, and more. For male athletes, earning potential generally works in the opposite direction, especially for sports like football or basketball. It was a really tough decision for me, but ultimately I think Nike is the best decision -- just kind of staying loyal to my roots and continuing to be a Nike athlete at the professional level. Ionescu has the potential to change that with her new Nike deal.

“The responses I got were that YouTube is going to be the most advantageous place for student-athletes to be from a money perspective,” Dosh said. During her senior year, she pursued a master's degree in advertising and brand responsibility from Oregon's School of Journalism and Communications, where she zeroed in on the dynamics surrounding the lucrative athletic industry that awaited her. During negotiations, brands took a wait-and-see approach in regard to offering a signature shoe, dangling the idea of a future Ionescu sneaker should certain performance incentives or moments warrant it within their strategies -- though not outright including such a shoe in their official offers. "I feel like a lot of individuals would want to buy that shoe and wear that shoe," she added on the "Runnin' Plays" podcast. But once you bring in the endorsement side, you could be approaching a million, absolutely.”.

Ionescu's future impact and potential are believed to extend far beyond the floor, as brand reps and industry executives speak of her in generational tones -- a role model who could inspire a future generation of young girls and boys to play the game.

Making an accurate assessment of what an elite woman athlete might earn under relaxed NIL rules is difficult, in part because we still don’t know exactly what the marketplace rules are going to be. “I think, from a barrier standpoint, there’s a stereotype that women should not be athletes,” Darvin said. “There are some who think people aren’t interested in women’s sports, which is why selling out these jerseys so quickly is great for women athletes,” Darvin said. The debate around NIL legislation is about so much more than giving men’s basketball and football players a chance to earn money.
The barnacle goose is one of nature’s most truly metal creations, Please allow me to introduce you to one of the most badass birds alive. Dosh didn’t project earnings quite that high, but she, too, saw a clear path for athletes to make money, particularly through social media endorsements. Apparel companies don’t think it’s going to sell so they’re not investing as much.”.


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