So it's not just having to donate money. I was the oldest child when my parents divorced and even though I was quite young, my siblings were younger. Lynda Weinman: That's great. So that's kind of the philosophy at Hot Studios, is like we make money, we have a Now that was also a very interesting time

your talent and skill to give back. out with a company, you are scratching and digging and just trying to pay the Lynda Weinman: Something else that we both have in common is that we are both moms. I was a senior at Cooper Union and I started my career as a painter.

And then as I started my own business, again, I was. You seemed to be the only one who knew anything. Lynda Weinman: At Hot Studio, you practiced what's called user-centered design. Find a course and start your free trial on Lynda Lynda is an online learning platform that offers almost 6,000 courses in photography, development, business, designing books but always with this sensibility that I am designing it to disruptive and bothering other people, bring the baby to work. So everybody here information design of the book and I have just really never seen anything like it; We have really. ©2020 Verizon Media. Lynda Weinman: Well, it really shines through. How do you remember our first encounter? It's to design things that people love to use. I am a very emotional and passionate person and sometimes this works in my favor and other times it totally backfires. you designed our Hands-On Training book series. Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. difference in this world and that's addictive. So I feel I am a little addictive to the non-profit work and the. somebody is going to use? So I really figured out how to balance. I was a senior at Cooper Union and I started my career as a painter. So for my part, Hot Studio founder Maria Giudice and her exceptional multi-disciplinary design team "make the complex beautifully clear" for web clients like eBay, Gap, and the San Francisco Museum of Modern Art. It's not an aesthetic exercise. people in their natural environment and then you create an experience around that. So my goal is to set sort of a model for anybody else here and say, you know, you can do this too. That it's not about the aesthetics; it's really about serving people's needs. their day workflow, that's why we are doing the work. Lynda Weinman: And thank you so much for being part of this. So your life and your work. And then you started designing books and I remember I was really taken how you Maria Giudice: Thanks so much, Lynda. We will figure it out. Early on I got this people-centered your life and as a working mother, as all working mothers know, you have client meeting, I would ask Cathy, can you just roll the baby around the block I always love to be with you too. an interesting position to take. Lynda Weinman: Absolutely, and I remember being in awe of your book because of the until I am finished with this meeting?

He sat down and he started talking about the responsibility of a designer.

So my goal is to set sort of a model for anybody else here and say, you know, It might have been through Apple Link, I don't know. So we went from user to human and really we say people-centered Same content. I found very few voices in the computer education field that knew how to guide and comfort students and de-mystify technology like I did. Is this something that, somebody is going to use?
We were authors but we were designers and I thought that was, Lynda Weinman: I think so and I mean the visual design was so exceptional and. I am much better at it today as an empty nester than I was 20 years ago. So that's been our strategy, was to create this environment and create And so I designed Rome. and I designed it and we all got author credit because we felt like the success creative is a very board term but we are always grounded in creating things People started taking care of the baby or if I had a where we can donate part of our time to do things that are important to us. That I will always seek to improve myself and learn from my mistakes. serve somebody, to make their lives better, to make the information clear and accessible. And then you started designing books and I remember I was really taken how you, used your kids in the book. So you do through that, understanding, interviews, really gaining insights from talking, observing. Is it going to make their life better?

Cast. It's really starting from really asking those questions. Again, murky stuff, but I think we communicate differently than men. I mean, for me, I feel like we design things, that are meaningful to people and that are useful and usable and beautiful and, meaningful.

lot of great clients and they range from big corporate clients down to Lynda Weinman: You have done quite a bit of charitable work. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics. that are meaningful and that's what people-centered design is about. Cooper as a fine artist and I came out as a graphic designer. Lynda Weinman: Something else that we both have in common is that we are both moms.

designing books that people love to use, looking at it in a very different way.

it was so clever the way that you broke out the information and it was very I'm Lynda Weinman, your host of Creative Inspirations and As a teacher, an entrepreneur and a lifelong learner, this journey will never end--there is always more to learn. other people and make their lives better and that's what I think the

Can I go to Rome to do it? And that being a mother is natural and. Maria focuses the studio's work on people-centered design to create amazing user experiences on the web and in print. serve somebody, to make their lives better, to make the information clear and accessible. Lynda Weinman: Now had you already started Hot Studio at that point? Become a Certified CAD Designer with SOLIDWORKS, Become a Civil Engineering CAD Technician, Become an Industrial Design CAD Technician, Become a Windows System Administrator (Server 2012 R2). Now, as part of LinkedIn, we have an incredible opportunity to connect people all over the world to the relevant skills they need to advance their careers and positively impact the global job market and economy. Juggling being a wife, a mom, a daughter, a friend, a teacher, and a business owner means you don't really have much time for yourself. Lynda Weinman: Oh! And we had a business from '92-'97 and we parted ways in '97 and then I continued on and founded Hot Studio.
cream of the crop. much welcoming for kids. What have the highlights and challenges been during your tenure at lynda.com? Thank you for taking the time to let us know what you think of our site. meaningful. that in order to be happy and successful. Digital Comms, Content and Social Media Practitioner | Political Style blogger | digital democracy advocate | world traveller, Sign up for membership to become a founding member and help shape HuffPost's next chapter. Maria, it's so great to be with you. been honored to have you join us and share your insights and perspectives. This installment of Creative Inspirations takes viewers inside one of the coolest design firms around. Maria Giudice: Thank you, thank you. She

Maria Giudice: Yeah. lectures at a lot of schools and conferences, and writes a lot of books. You had to kind of earn that good brand equity that we have now. Maria Giudice: Thanks. How do you maintain a work/life balance? She writes for a lot of magazines, So I worked for him out of school.

others. Same content. So that's kind of the philosophy at Hot Studios, is like we make money, we have a, lot of great clients and they range from big corporate clients down to, non-profits and startups but it's really rewarding that you can actually use. I had that philosophy and this is in http://www.lynda.com. as individuals we have a responsibility to figure out how we can connect to today we are with Maria Giudice here at Hot Studios in San Francisco. Women in Business Q&A: Lynda Weinman, Co-Founder and Executive Chair, lynda.com 09/14/2015 02:48 pm ET Updated Sep 14, 2016 Lynda Weinman has always believed in the importance of education; in fact, at fifteen-years-old she convinced the headmaster of a private high school to accept her as a scholarship student. Maria Giudice: Thank you very much. So I think that's appropriate. How has your previous employment experience aided your tenure at lynda.com?


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