Why is the rate of return for website investments so high? However, they may have an equal, if not greater, product depth if they choose to stock a greater variety of each product line. Program Arcade Games: Ch 16 Worksheet 2D-Array Algorithm. How to solve overly deep hierarchy navigation on mobile device? %PDF-1.5 Are websites a good investment?

Image from the book: "Information Architecture for the World Wide Web: Designing Large-Scale Web Sites" by Morville and Rosenfelt.

They look great and are very comfortable to handle. I use of little graphic of a tall thin man and a short fat man when discussing this issue to lighten things up a bit... +1 For the reasonong om Neither. A. extreme-value retailer B. thrift store C. consignment shop D. dollar store E. supercenter. Just to come at your question in a different way altogether; why assume that you need to make a choice between one or the other? Why not take a different approach -. c. narrow and shallow. These two stores have entirely different strategies for their product assortment because of the needs of their customers.

Asking for help, clarification, or responding to other answers. Each page would be concise and particularly relevant to the purpose. Shari Waters is a former writer for The Balance Small Business. Making statements based on opinion; back them up with references or personal experience. Which of these two patterns would work the best on a mobile device? A good example of a store with good breadth but less depth is a club store such as Costco, which sells almost everything under the sun, but only one or two options for each type of product. When you say 'Mobile' is this mobile-only, or is it a responsive site that will be accessible on a mobile? It is also known as product assortment width, merchandise breadth, and product line width. This way you can have very specific and brief content occupying single pages, so there is less noise when the user reaches the desired content page. Mobile only as web app or native app. If we implement the opposite style, where we have a broad and shallow navigation pattern, there will be less click to perform, but there will be harder to find what to click, especially if the navigation elements need to be scrolled through.
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Deep & Shallow, SAE & Metric The 1/2” and 3/8” drive impact socket set includes 38 pieces SAE&METRIC sizes and DEEP&SHALLOW length sockets, 2 extension bars and a adapter.

When the user is on the page in your site, why require them to have to revert to traditional navigation methods to browse around? Select one: a. wide and deep. Both stores have 600 products in inventory, but the total assortment looks very different. This means they might only stock 3 to 6 SKUs of each product in the store. How can election winners of states be confirmed, although the remaining uncounted votes are more than the difference in votes? 1 0 obj when participants are presented with a list of words, they tend to remember the first few and last few words and are more likely to forget those in the middle of the list, i.e. Local navigation for long mobile web pages? On the other hand, convenience is essential to the drug store customer, and they may want to pick up toothpaste and batteries in one stop. I have used in retail, it is a marketing strategy under which a store sells only a few types of items, but stocks a large variety of brands within that range. Fragrance and color are more important to the candle store customer than having 100 candle styles to choose from. Which retail assortment strategy is utilized by a convenience store? The argument could be made that, because it is a mobile site this means that navigation is going to be intrinsicly harder, and therefore a more shallow navigation structure is preferable because that makes it harder for the user to get lost in the site structure - they would only be one or two steps away from wherever they need to go. What is the difference between Shallow Information Architecture and deep Information Architecture? Horizontal scrolling of a small area on a desktop website. User Experience Stack Exchange is a question and answer site for user experience researchers and experts. She has more than 25 years of experience in the retail industry. One could implement a narrow and deep navigation pattern which gives the possibility for larger navigation elements to be presented to the user.

2 0 obj The holiday shopping season, for instance, is a time when many retailers choose to add a greater variety. Is there a way to average resistors together to get a tighter overall resistance tolerance? However the obvious counter to this is that it's going to take much more time to navigate and browse to these pages if you're using the in-site navigation (and not just hitting the page directly from a search result / shared link). 4.0 out of 5 stars Great Quality But Narrow and Shallow. 4 0 obj @JonW That is correct.

Stack Exchange network consists of 176 Q&A communities including Stack Overflow, the largest, most trusted online community for developers to learn, share their knowledge, and build their careers. Disadvantages of Narrow and Shallow Merchandize Assortment The disadvantages of these are: they have little width and depth, there is no one-stop shopping, there could be some disappointed customers, they have a weak image, and have limited customer loyalty, they have a small trading area. For instance, a store may only stock four items of each SKU, but its product breadth (variety) may consist of 3,000 different types of products. They offer very shallow and narrow assortments. How can I secure MySQL against bruteforce attacks?

In the retail industry, product breadth refers to the scope and variety of products that a store offers. This means they might only stock 3 to 6 SKUs of each product in the store. rev 2020.11.5.37957, The best answers are voted up and rise to the top, User Experience Stack Exchange works best with JavaScript enabled, Start here for a quick overview of the site, Detailed answers to any questions you might have, Discuss the workings and policies of this site, Learn more about Stack Overflow the company, Learn more about hiring developers or posting ads with us. Verified Purchase. Can I include my published short story as a chapter to my new book? stream How can I make a long wall perfectly level? The alternative to a shallow navigation is to have a very deep one, deeper than you would get on a 'desktop' site. These two elements combine to make up the store's product assortment or merchandise mix. Learning to perfectly balance product mix is an essential skill for any retailer to develop.

Creating a balanced merchandise mix will be critical to your store's success, but achieving that requires an understanding of a few retail inventory basics. A good selection of merchandise is key to attracting and keeping customers, no matter what type of products you sell. b. deep and shallow. How to validate large-scale IA without skewing data? @AlexFeinman Thanks, I'll be sure to check that out myself. A store may intentionally have a shallow product depth to keep inventory costs down. The corner drug store stocks 200 different products (breadth) but may stock only three variations, brands, or styles (the depth) of each product. Design patterns for navigation of menus on mobile devices/views. The right strategy for one retailer may not be the right one for another, as what works will depend not only on your customers, but on your brand identity and on finding the right mix of profitability for each of the items in your inventory. A store may intentionally have a shallow product depth to keep inventory costs down. Specialty retailers will likely have a smaller product breadth than a general merchandise store. A technological shift has enabled us to broaden that construct and to apply it to a marketing strategy that means less can be more.
The drug store needs to stock all of the essentials, even if there is only one option for each. Adding to the information shared by others. 3 0 obj Include some 'you may be interested in...' suggestions within your page so they can go off and find other information of note on your site that way. Product breadth is the number of product lines, while product depth is the variety within each of those lines. Why didn't the Imperial fleet detect the Millennium Falcon on the back of the star destroyer? A navigation structure that includes numerous pages isn't pratical to display on a mobile screen. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Crowd-sourced techniques?

There will be less errors clicking through content, but there will be more clicks to perform to access the content we’re after. %���� It only takes a minute to sign up. "9h��VƇ"G[87��y|2��#�7jfk@����G��X�dž�+�?_��^��.��:�|�[�haN�-��^��:!-��.r�i�ű�R���x�ŝT�4��;V�%���`���c9bP�[~ik�8��7��$?��A2�w��7bs:s�ف�R�5q�Nj2��5V\��صsl8��#��q�� ׉[s�;B�cu"y8Qь�(�~��F��[Q���̐[[a?=�g�v�k��^�0YD�Qc�g���]�F��BR��ߡl����U��� w��X�ʮ��h�+ZV3HH��̚]^���X��)p"���(�����ujO�{ K��r!�'��'35�j. How do you win a simulated dogfight/Air-to-Air engagement?

D. They completely avoid including their own private-label brands in the store. A candle store, for example, will have a smaller variety (or breadth) of products than a corner drug store, even if it has the same number of products in inventory: The candle store stocks only 20 varieties of candles (breadth), but it may stock 30 colors and scents (depth) of each of those candles. To learn more, see our tips on writing great answers.

Customers coming to Costco are looking for the best value, not the most options. <>>> But offering too many different products in too many categories can be confusing and cause shoppers to freeze up from too many options. January 10, 2018. I'm glad I purchased this tool set to replace a worn-out assortment of old, scratched plastic utensils. A store's merchandise mix may also change with the seasons. B. thrift store. These are the fundamentals of retail inventory strategy, and knowing how to work with them is critical for any retailer. In the same way that the music industry has changed from forcing people to buy a whole album just to listen to the tracks they want to, to a more flexible 'buy the individual tracks you want and nothing else' so too the web is changing. The answer, as always to questions of this nature is the (rather useless) 'It Depends'. How is secrecy maintained in movie production? When and where on Planet Mars are the Sun's rays the most blueshifted?


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